Dr. Martens' New Collection Wants to Give You Butterflies
Kurt Cobain used to wear them, and so did Joey Ramone and Pete Townshend, and now itâs your turn to lace up a pair of Dr. Martens. Dr. Martensâ new Spring/Summer 2012 collection is called First and Forever, so if you donât already own a pair itâs time to experience your first.
The First and Forever campaign is all about capturing that feeling of the first time you experienced something, whether it was the first time you fell in love, cut class or bought a pair of Dr. Martens.
The new campaign features model Agyness Deyn and a lot of nostalgia. She looks effortless in a white tee and a classic pair of Dr. Martens 1460 Mono Boots while talking about the first time her heart was every broken.
âItâs like mourning isnât it, as if someone has died, because youâre so invested in something that part of yourself is dying, itâs gut wrenching,â says Deyn in a commercial for First and Forever.
As their website says, âNew experiences shape us. First times define us. Single moments stay with us forever.â
Summer is fast approaching and a boot can easily weigh down a breezy outfit. But First and Forever doesnât end at boots; the collection also boasts a range of oxfords and flats.
Here are our First and Forever picks for summer:
The Kensington Carrigan
The Oxford is still a very popular shoe, and this reincarnation is a lot lighter and easier to wear, especially during those hot summer months. The cutouts make the shoe completely breathable and oh so cute.
Colours: Burgundy Classic Rub-off, White Smooth and Black Packard
The Kensington Deirdre
Who can say no to a pink pair of Dr.Martens for the summer? This take on a traditional British shoe has been updated with a summer twist, more cutouts and great summer colours!
Colours: Burgundy Classic Rub-off, White Smooth, Black Packard and Pink Smooth
The Poise Collection
The Poise collection is inspired from the world of dance. This shoe is slender, much like that of a ballerinaâs slipper. Itâs great for a summer lunch date.
Eye shoe (all over colour): Black, Light Pink,Cherry Red and Soft Grey Danio
Eye brogue (two toned): Soft Grey Danio with Porcelain canvas or Cherry Red Danio with Porcelain Canvas.
If you want to emulate your favourite celebrities, go with the popular 1460 Boot in cherry red for a Gwen Stefani look or a plain black Dr. Martens boot for a Rihanna-inspired vibe.