Is that Carrie Bradshaw at Target?! Believe it - Sarah Jessica Parker and Blake Lively ruled the Toronto store opening
Perhaps these fashionable gals were carpooling their way over to Chanel or Louis and took a wrong turn somewhere, but lucky for the attendees of Target's Canadian domination launch - i.e. their first store opening in Toronto's Shoppers World Danforth - they found themselves at Target.
Although news of Blake's attendance was leaked prior to the event, SJP was a total surprise and likely an amazing boost for Target's image - being associated with such stylish ladies never hurt anyone.
They've probably never donned frocks from this inexpensive yet fashionable retailer - can you imagine Carrie Bradshaw trying on jeans at Target?! - but both actresses looked absolutely fierce and wowed the crowd with their fabulousness throughout the night.
In an age when celebrity endorsements are all the rage, it was nice to see Target's somewhat low-key approach to having celebs at their launch - there were no posters, no in-your-face ad campaigns - but we still have to wonder if being endorsed by individuals who likely don't wear/use/buy your products on the reg really makes any difference in the big picture?
Shouldn't affordable retailers like Target be focusing their attention and efforts on us, the folks who actually support them, rather than throwing VIP parties for people who aren't as attached to the brand as we common peeps are? Food for thought...