Lost: One five-year-old maltipoo, unusually comfortable around reality-TV crews and answers to the name of Daisy.

If found, please return to Jessica Simpson.

Although given the purported circumstances surrounding the pup's disappearance, we hate to say that a reward boasting all the cupcake-flavoured hand lotion in the world might not bring sweet Daisy back.

"A coyote took my precious Daisy right in front of our eyes," Simpson tweeted. "HORROR! We are searching. Hoping. Please help."

Unless she's referring to, say, a NHL player from Phoenix, or a chick who "Can't Fight the Moonlight," we're calling Daisy lunch. According to some quick Googling, it seems coyotes will eat almost anything, including vegetables, garbage, snakes ... and purse-sized dogs.

Simpson is keeping the hope alive, though. According to US Weekly, she's distributed posters of her missing dog, and an undisclosed reward is being offered.

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