It's getting down to the wire on Project Runway Canada, and as the pool of designers dwindles, the gloves are coming off and the claws are coming out. Unimpressed by Jessica's win in the Post-It challenge, Genevieve and Kim spent much of the episode criticizing the designer's creations, both behind her back and to her face.
Meanwhile, this week's challenge involved designing a dress for Canadian supermodel Coco Rocha to wear to New York Fashion week. The designers raced to create a look that matched Rocha's love of Victorian fashion with her youthful sensibilities, and although Genevieve and Kim touted their own skills, both of them ended up in the bottom two. The judges disapproved of Kim's design and her dress's shoddy construction, but they were equally unimpressed that Genevieve repeated her draped skirt silhouette. Ultimately, they decided Genevieve was least willing to try something new and sent the outspoken Vancouverite home.
Has it been weird to watch yourself on the show?
It's been good. It's really weird and totally surreal to watch them. Everybody's got one angle and it's not reality, right? We all have so many depth and angles to our personalities, but I guess, for TV, they just choose the one. It's weird to watch it. I think that it was definitely a good portrayal of a side of me, but it's a very small side of me because it only pertains to work. That's “Work Genevieve.” I am very confident in my work; to make it in this industry, you can't afford to not be. I'm not talking about Canadian fashion, I'm talking about overseas – going to Europe and that kind of thing. If you're not confident over there, they'll eat you alive. This industry is super cutthroat. There's a lot of beautiful, beautiful designers out there and if you're not confident, this isn't the industry for you. So they just didn't show that we were in hysterics, like, 80 per cent of the time. I spent the majority of my day laughing and smiling and my family were like, “Oh my God, they didn't show your beautiful smile!” They never show me smiling. That's kind of a disappointment because that a small part of my personality; I have other sides. So it's kind of a bummer to see that on TV, but… It's not inaccurate. Let's put it that way.
But you were still far more critical of other designers and their work than anyone else.
Other people probably weren't as confident as I was, but even the people who were portrayed as nice, sweet people, they had a dark side, too. Everybody does. It's just how they wanted to edit it – this person's going to play this role, that person's going to play that role. It's just one angle. Christie was the one for me that was really surprising because she was just hilarious. She had everybody in stitches the entire time she was there, and they never showed it. They made her “the crying one” when she had this whole other side to her that was nonstop comedy. I thought for sure they would show that because it was so entertaining.
What about Kim? The show portrays her as kind of a Mean Girl.
Yeah, of course, but she's a totally lovely human being. We all act a little differently on the show than in real life. I'm friends with Kim and she's an incredibly lovely person. It's just circumstances like that really bring out the worst in you and that's when the camera's in your face.
Why were you so disapproving of Jessica and her designs?
I don't know. I guess it was just that I was frustrated because the judges were always extremely critical of me. They didn't really get what I was doing.
What were you doing?
I've been in this industry a long time, longer than most of the people on the show. I've spent that time building a brand, and if anyone knows about fashion, that is Fashion 101: build a brand. You have to build a brand. You can't just flit from one collection to another that's completely different with no cohesion. You have to build a brand and stick with it. So I had already built a brand before I came on the show, so I definitely have a look and an aesthetic. I definitely don't agree that I was doing the same thing all the time. There was a similarity there, to be sure, but each piece was different and because I have that brand and that look, they said I was doing the same thing. But I wasn't. I was just standing behind my work.
But going on a show like Project Runway Canada, wouldn't you expect that you would have to adapt and do different things?
No, that's exactly it. I knew about the show, but I've had a lot of people come up to be and say, “Good for you for sticking to your guns and what you do best.” The judges are the judges. Who are they? They're just judges. I did this show to go further with my career, right? If I had just gone and done what they wanted, it would have been transparent and you would have seen it. It wouldn't have been good work. I totally stand behind the fact that I stuck to my guns and did my best work. That's the reality of being a designer. In the real world, people come to you and if they're coming to you, they like your style. And you make a piece customized for them, but they like what you already do. I have no problem with the fact that I stuck to what I do.
Which designer did you clash with the most?
Well, clashing as far as face-to-face, that was probably Jeff. But that was just for that moment. There weren't a lot of those moments; that was pretty much the only one. And that was… I didn't say anything about his work. I didn't put his work down. I was so confused as to why people didn't get that; on my blog, people are such haters! I didn't put his work down, but how can anyone defend what he did? He was just lying, flat-out lying. If it was going to be him or me going home, and he lied right to the judges' faces, I don't know how he could have done that. That's totally dishonest and I'm an extremely honest person. I was just totally shocked that he could stand up there and lie and say, “Oh, thanks! I know, these stitches were really difficult.” Like, oh, my God, are you crazy? So I think that was a fair thing to call him on. And everyone did call him on it, but they just showed me. But everyone was totally shocked.
What was your favourite challenge?
I really, really enjoyed the Post-It challenge. I'm an arts and crafts kind of person, so I did enjoy that a lot. I liked when I had to design the Versace look; it was difficult, but I was really proud of myself because making a bustier out of an old leather jacket was pretty difficult and I was really happy with the fit.
What's next for you in fashion?
After I went back home, I started my own line. The show has definitely helped to propel it into high gear. I don't do collections now; I do all one-offs, so each piece is completely individual. I make each piece, as far as right now. They're not cheap because I put a lot of effort and a lot of work into it. It's kind of like art. I don't mean that as in, like, “wearable art” because that's lame. But you have a piece that's one of a kind; no two are exactly alike. That's my concept right now. I did the show to find a backer for my show. I really want to get my store up and running, but I'm not too sure where yet, so for now, it's OK to just still be in the business planning mode. Ideally, I'd open in Europe and not here, but I don't know. There are a lot of logistics to it.
Project Runway Canada airs Tuesdays at 10 p.m. ET on Global.
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